House of lifestyle brands

With a term like a ‘house of lifestyle brands’ this directly moves the concept away from a shopping centre. Rotterdam has numerous and there are additional ones in the planning. Post Rotterdam will be the location where collectively all styles, brands and products that are new can be found.

While the shopping experience will be the primary function one should not loose focus on the fact that this will be a destination to socialise, interact and enjoy throughout the day and into the night. All delivered with style and panache. This is the opportunity to establish a concept that is not only new for Rotterdam, but also the Netherlands and will act as a benchmark for the next generation of lifestyle retailing.

Food

Sipping champagne, fine dining, quick eats or relaxing with a Latte. There will be restaurants, bars, and foodstores operating from early morning through into late in the evening. Offering the opportunity to eat or dine within this special environment or choose fresh produce from a food market to prepare at home. Post Rotterdam will reflect the trends and influences of global, national and local food within a theme ‘all about food’.

Fashion

This really will be a collection of international / national / local names and labels. Some you will know, others will be new to you and the Netherlands. High end brands will mix with brands that deliver good product, well designed and value for money. Offering choice, diversity and innovation.

Style

Unique to Post Rotterdam. Style will be paramount from the grandeur of the building, the high level of service to the feeling you get when you enter. The building will act as the backdrop for the offer, the content will be the attraction.

Design

Trends, themes and products. Highlighting design trends, themes, products and events within this house of lifestyle brands. Supplying design tools from international and national designers to complement your lifestyle.

Shopping

Is all about the experience. Product choice, levels of service, being involved , discovering something new in an environment that invites and makes you feel special. Post Rotterdam will be the urban destination in Rotterdam.